End-to-end creative direction for a niche fragrance house launch across film, print and social. Concept, art direction and a motion-first social rollout that reached 4.2M impressions in six weeks.

Led the full rebrand of a top-5 UK beauty retailer: new identity system, packaging suite and out-of-home campaign. Brand recall lifted 40% within a year of launch.

Directed a 3-minute brand film for a Scandinavian fashion label, screened at London Fashion Week. Concept to final grade in eight weeks.